About Us

About 100 Counts

 

Welcome to 100 Counts. We're an Australian brand founded on a simple, powerful idea: a t-shirt should feel as good as it looks, and it should be built to last.

In a world of fast fashion, we saw a gap. We were tired of t-shirts that shrink, fade, and lose their shape after just a few washes. We knew we could do better. Our mission was to create a high-quality "canvas" for self-expression—a tee that you'd love to wear, day in and day out.

 

The 100 Counts Difference

 

It all starts with the fabric. We don't use regular, cheap cotton. Our t-shirts are crafted from a premium, mid-weight 220 GSM, 100% Australian combed cotton.

What does that mean for you?

  • Combed Cotton: This isn't just any cotton. The "combed" process removes shorter, breakable fibers, leaving only the longest, softest, and strongest ones. This makes the fabric incredibly soft, smooth, and much more durable.

  • 220 GSM: This is the fabric's weight. At 220 Grams per Square Meter, it's a substantial, premium mid-weight tee. It's not a thin, fragile shirt, nor is it a stiff, heavy box. It's the perfect balance for comfort and longevity.

  • Australian: We're proud to use 100% Australian cotton, supporting a high-quality local resource.

 

Style That Speaks

 

Of course, a great tee needs a great design. A t-shirt is a way to tell the world who you are without saying a word.

That's why we offer a huge, ever-growing collection of 75+ unique designs. Whether you're a car enthusiast, a coffee lover, a retro gamer, a gym warrior, or a modern-day Viking, we have a print that tells your story. Our collection is for you to find your passion and wear it proudly.

At 100 Counts, we're more than just a t-shirt retailer. We're a stamp of quality and a platform for your personality.

Thank you for choosing us. We can't wait for you to feel the difference.

 

Short, Punchy Version (For a website blurb)

 

At 100 Counts, we believe in a better t-shirt. We were tired of fast fashion, so we created our own. Our tees are made from premium 220 GSM, 100% Australian combed cotton—making them incredibly soft, durable, and comfortable. With over 75+ unique designs, from car culture to coffee lovers, you can find a print that tells your story.

We're not just a t-shirt. We're a statement. Feel the 100 Counts difference.